Industry · Trading & Wholesale
Buy well. Sell controlled. Keep the margin.
Trading looks simple from outside: buy, mark up, sell. Inside, margin lives or dies on landed cost, price discipline, credit exposure and post-dated cheques. SynTrack gives trading houses the controls without the bureaucracy.
SynTrack trading and wholesale ERP is software from Synergia Soft, headquartered in Dubai, for importers, traders and wholesalers across the UAE and GCC. It combines multi-currency purchasing with landed cost, customer price tiers with margin floors, credit and PDC management, counter sales and VAT-ready finance — one database from container to cheque.
Reality → Answer
Where trading margins leak.
Guessed landed costs
Freight and clearing spread by feel — so the margin on paper never matches the bank.
Distribution ERP
Purchasing with landed cost, pricing tiers, margin floors and credit control.
Explore the module →Price anarchy
Every salesman a price-maker; the best customers somehow pay the least.
Credit by relationship
Terms extended on trust, tracked in heads, discovered in the aging report.
Counter Sales
Trade-counter billing with credit checks — running live at Maskari.
Explore the module →The cheque drawer
Post-dated cheques in a literal drawer, maturities remembered or missed.
Dead stock, live cash
Slow movers sitting on shelves are cash sitting still — invisible until year-end.
Disconnected tools
Counter in one system, accounts in another, stock in Excel — three versions of truth.
“From purchase orders to van deliveries, everything finally lives in one system. We see stock, sales and receivables in real time instead of waiting for month-end.”
A day on SynTrack
How a typical trading day runs.
An illustrative day for a trading house that imports, sells over the counter and on account, and delivers to its customers. Your documents and approval rules will differ; the thread from container to cheque stays the same.
A container lands
Goods are received against the purchase order with variances flagged at the dock. Freight, customs and clearing charges are allocated across the shipment, so every item carries its landed cost.
Account customers buy
Selecting an account customer shows limit, balance and overdue status. Tiered price lists apply automatically, and barcode billing prints the VAT receipt in seconds.
Quotes become orders
Quotations are priced from your real price lists with margin floors respected. Accepted quotes convert to sales orders, and any sale below the floor goes to an approval workflow.
Goods go out
A counter invoice marked for delivery becomes a delivery job, grouped by route and assigned to a driver, with proof of delivery linked back to the invoice.
Cheques and collections
Post-dated cheques go into the PDC register with their maturity dates, receipts are allocated automatically, and statements show aging by collector.
Close and plan buying
Cashiers close their shifts against expected cash. Sales, purchases and stock have already posted, and reorder suggestions and dead-stock reports are ready for tomorrow’s buying.
Which products fit
Matching trading needs to the right products.
Most trading houses start with purchasing, inventory and accounts, then add the counter, CRM or delivery as they grow. Pick the needs that hurt most today.
Buying and importing
Purchase requests, RFQs with side-by-side supplier comparison, GRN with 3-way matching, landed cost and multi-currency for cross-border trade.
SynTrack Distribution ERP →Knowing what stock is worth
One live stock number per location, continuous valuation with landed cost, reorder suggestions from real sales velocity and a dead-stock hunter.
SynTrack Inventory →Selling over the counter
Barcode billing, credit checks at the counter, counter quotations, returns against the original invoice and multi-branch counters priced centrally.
SynTrack Counter Sales →Cheques, credit and VAT
PDC registers in and out, bank reconciliation, aging by collector and FTA-format tax documents in Arabic and English.
SynTrack Accounting →Winning the next account
Leads, pipeline and quotations beside each customer’s real orders, deliveries and balance — with overdue status visible before you promise terms.
SynTrack CRM →Delivering your own orders
Orders pulled from SynTrack ERP, dispatched to your drivers, tracked live and closed with proof of delivery: receiver name, signature, photo and GPS position.
Prospiro Delivery Management →Compliance & documents
VAT and eInvoicing for business-to-business trade.
Trading is mostly business-to-business, and the UAE eInvoicing programme targets business-to-business (B2B) and business-to-government (B2G) transactions. Under its “5-corner” model, supplier and buyer each connect through Accredited Service Providers, which exchange the invoice and report tax data to the FTA.
Per the announced phased rollout, a pilot runs from 1 July 2026, mandatory adoption starts with businesses with annual revenue of AED 50 million and above from 1 January 2027, and other businesses follow from 1 July 2027. Confirm your phase against the Ministry of Finance portal, as timelines can be updated.
5% VAT and reverse charge
The UAE charges VAT at 5%. Tax invoices and credit notes use FTA formats, reverse charge is handled, and the VAT return report matches your filing boxes.
An audit-ready trail
Every entry is traceable to its source document, user and time, with approvals on exceptions and debit and credit notes tied to the documents they correct.
eInvoice-ready at the source
SynTrack prepares every invoice — counter, delivery or back office — as structured, eInvoice-ready data at creation, and connects through Accredited Service Providers for exchange and reporting.
Saudi Arabia: Synergia Soft is listed in ZATCA’s Solution Providers Directory for Phase 1 (e-invoice generation). Phase 2 is scoped per business profile and confirmed in writing. UAE eInvoicing readiness →
Buyer’s checklist
Eight questions to ask before you choose trading software.
Most systems can raise an invoice. These questions test whether one can protect a trading margin from the container to the cheque.
- Can freight, customs and clearing charges be allocated across a shipment so each item carries its landed cost?
- Are customer price tiers and minimum-margin floors enforced at every point of sale — counter, field and van — with approvals for exceptions?
- Does credit control check limit and overdue status before the sale, rather than in next month’s aging report?
- Is there a PDC register for both receivables and payables, with maturity calendars and bounce handling?
- Can you buy in several currencies and still see a stock valuation that matches the physical stock?
- Do the counter, the warehouse and the accounts share one live stock number, or sync between separate systems?
- Are tax invoices and statements printed in Arabic and English, and is every invoice eInvoice-ready?
- Will the vendor migrate and reconcile items, customers, suppliers, balances and stock before cut-over?
Questions
Trading & wholesale — FAQs.
What makes SynTrack fit trading businesses?
It was built around GCC trade patterns: multi-currency buying with landed cost, customer-specific price tiers with margin floors, credit limits with overdue blocking, and post-dated cheque registers — the real mechanics of wholesale margin.
How does landed cost work?
Freight, customs and clearing charges are allocated across the shipment so every item carries its true cost — and every sale shows its true margin, not the port-price illusion.
Can it stop sales below margin?
Yes. Minimum-margin floors are enforced at the point of sale — counter, field or van — with an approval workflow for genuine exceptions.
How are post-dated cheques handled?
PDC registers for both receivables and payables, maturity calendars, deposit tracking and bounce handling — the drawer becomes a report.
Does it suit family trading houses?
Yes. Controls that protect the business without bureaucracy, Arabic and English throughout, and a system the next generation can run confidently.
What is trading and wholesale ERP software?
Trading and wholesale ERP runs the whole buy-and-sell cycle of a trading house on one system: purchasing and imports, landed cost, stock, customer pricing, credit, counter and delivered sales, cheques and VAT-ready accounts. SynTrack is this ERP for traders and wholesalers in the UAE and GCC, built and supported by Synergia Soft, headquartered in Dubai.
Can SynTrack handle imports in foreign currencies?
Yes. Multi-currency with exchange rates runs through purchasing and finance for cross-border trade, and landed cost allocation spreads freight, customs and clearing across the shipment — so stock is valued at its true cost and every sale shows its real margin.
Can we compare supplier quotes before we buy?
Yes. RFP and RFQ requests go to multiple suppliers with side-by-side comparison, and scoring rules rank quotes on price, lead time and terms. Goods receipts are then matched to the purchase order, with variances visible at the dock and 3-way matching against the supplier invoice.
Can you migrate our data from the current system?
Yes. Items, customers, suppliers, balances and stock are extracted, cleaned, trial-loaded and reconciled before cut-over. A typical single-branch business goes live in weeks, and a parallel run comes before cut-over — we go live when the numbers match.
Get started
See your real margin for once.
A 30-minute demo on a trading day: land a container, price a customer, take a cheque, and watch the true margin appear.
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