Industry · Trading & Wholesale
Buy well. Sell controlled. Keep the margin.
Trading looks simple from outside: buy, mark up, sell. Inside, margin lives or dies on landed cost, price discipline, credit exposure and post-dated cheques. SynTrack gives trading houses the controls without the bureaucracy.
SynTrack for trading combines multi-currency purchasing with landed cost, customer price tiers with margin floors, credit and PDC management, counter sales and VAT-ready finance — one database from container to cheque.
Reality → Answer
Where trading margins leak.
Guessed landed costs
Freight and clearing spread by feel — so the margin on paper never matches the bank.
Distribution ERP
Purchasing with landed cost, pricing tiers, margin floors and credit control.
Explore the module →Price anarchy
Every salesman a price-maker; the best customers somehow pay the least.
Credit by relationship
Terms extended on trust, tracked in heads, discovered in the aging report.
Counter Sales
Trade-counter billing with credit checks — running live at Maskari.
Explore the module →The cheque drawer
Post-dated cheques in a literal drawer, maturities remembered or missed.
Dead stock, live cash
Slow movers sitting on shelves are cash sitting still — invisible until year-end.
Disconnected tools
Counter in one system, accounts in another, stock in Excel — three versions of truth.
“From purchase orders to van deliveries, everything finally lives in one system. We see stock, sales and receivables in real time instead of waiting for month-end.”
Questions
Trading & wholesale — FAQs.
What makes SynTrack fit trading businesses?
It was built around GCC trade patterns: multi-currency buying with landed cost, customer-specific price tiers with margin floors, credit limits with overdue blocking, and post-dated cheque registers — the real mechanics of wholesale margin.
How does landed cost work?
Freight, customs and clearing charges are allocated across the shipment so every item carries its true cost — and every sale shows its true margin, not the port-price illusion.
Can it stop sales below margin?
Yes. Minimum-margin floors are enforced at the point of sale — counter, field or van — with an approval workflow for genuine exceptions.
How are post-dated cheques handled?
PDC registers for both receivables and payables, maturity calendars, deposit tracking and bounce handling — the drawer becomes a report.
Does it suit family trading houses?
Yes. Controls that protect the business without bureaucracy, Arabic and English throughout, and a system the next generation can run confidently.
Get started
See your real margin for once.
A 30-minute demo on a trading day: land a container, price a customer, take a cheque, and watch the true margin appear.
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